Earth Day Wine At Fresh & Easy.

Yep, it’s Earth Day, and we’re certainly all about saving the planet here at WineExpedition, so that the planet can keep producing wine grapes. And on Earth Day, I’m blogging about the wine I drank last night…

If you live in California, Nevada or Arizona, you may have heard of the new Fresh & Easy chain of neighborhood markets. It’s kinda like Trader Joe’s with slightly wider aisles and no cashiers (you check out yourself). Mind you, I’m not touting one over the other, I love the Trader Joe’s and now that a Fresh & Easy has popped up in my neighborhood, I’ve become a big fan.

Fresh & Easy is big in the packaged meals department; great for picking stuff you can quickly grab and quickly prepare for tonight’s dinner or tomorrow morning’s breakfast. Ready-to-eat salads, breakfast burritos, side dishes or main courses abound, and their meat/seafood department is chock full of good, well-priced options as is their produce department. And of course they have a nice, inexpensive wine aisle.

…Which brings us to our Earth Day theme. Fresh N’ Easy carries the 2008 One Hope California Sauvignon Blanc for the whopping price of $9.99. This wine was put together exclusively for the chain by wine maker David Elliot and Fresh N’ Easy’s head wine dude Phil Reedman. One Hope is all about conservation of the planet and pledges that 50% of the profits on each bottle of wine sold goes towards sustainability and the conservation of the planet. In the case of the Sauv Blanc from Fresh & Easy, 50% of the profit goes to American Forests, where every dollar they raise plants a tree. So I’m thinking that by the time I finish this bottle of Sauv Blanc, 2-3 trees are being planted.

And the wine is part of a lovely Fresh & Easy meal. I picked up a fresh bag of organic herb salad, some fresh cilantro dressing (no preservatives), a four pack of Roma tomatoes and a tasty tuna poke (if you’re not familiar, tuna poke is sushi-grade raw tuna, doused in oil, soy sauce and onions. It’s incredible).

The One Hope Sauv Blanc washed it all down like a champ. A nice light straw color, with aromas of citrus and melon swirling around in my glass. On the palate, crisp tropical flavors filled my mouth and finished smoothly. 10 bucks? Let’s buy a case and call it earth month.

May your Earth Day be productive and may it include some wine. For more info on the One Hope/Fresh n Easy connection, check out this article at PRNewswire.